The Purple Flower: Brand Guide

As part of a final design project at Ryerson University, I was challenged to create a brand guide for a fictional company, one that made a statement. I chose to focus my project on a shelter for homeless and displaced pregnant women of all ages. I wrote the copy for the project, as well as sourced the photos and icons.

Many thanks to Frederick Sappor Jr., for putting my vision, designs and concepts together in a really professional and beautiful way. If you would like to see more of his work, please see his design website.

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